6 Simple Tips For Better Website Navigation
This subject is often overlooked by website owners, but if you pay attention and get it right, it can have a real impact on your results.
If your onsite navigation can help your visitors to find what they need, it means they are more likely to stick around.
This extra engagement will help your ‘Bounce Rate’, meaning longer session times for visitors and in turn the search engines, especially Google will see this and it could improve your ranking.
Visitors do not want to be clicking around trying to find something on your site so help them with simple but well thought out navigation. The attention span of most onliners is just a few seconds so don’t burn that up having your visitors looking for what they need. Make it obvious.
Here are 6 simple ways to help your visitors stick around and spend their money:
1. Consistency Is Key
Make sure your navigation is the same across your website. Keep it in the same place on each page and use the same style, colours and layout, so you don’t confuse your visitors. The easier things are to find on your site and the more familiar it feels to people, the more they’ll stick around and spend their money.
2. Crystal Clear Navigation
Impatience rules the web, so remember that we live in an age of instant gratification and your visitors need clear sign posts of where to go on your site, to find what they need. Try and make your links and navigation as explanatory as possible, as vagueness is not going to engage visitors.
3. Push Your Important Pages
Make sure your most important pages are highlighted in your nav, but also remember you can use your sidebar if you have a blog, to promote your biggest money pages. Just as you can have banners to affiliate products in your sidebar, you can also add colourful and eye catching banners linked to your main money pages.
4. Keep It Simple
Don’t have too many buttons in your nav, as it can look cluttered and uninviting.
You need to be focusing on your most important pages and if you have a lot of content, in a lot of categories, try using drop down menu’s so you don’t waste too much space with your nav.
5. Make The Most Of Your Footer
Once again your footer is a great piece of real estate that many website owners fail to capitalize on. It’s another place you can push your important pages, or even keep links to all your general pages, such as Contact Us, Affiliates and About US pages.
If you use WordPress you can also use a plugin to expand the usability of your footer, add video to it, opt in forms etc.
6. Keep Them Reading
The longer you can keep your visitors on your website the better, so make it ‘sticky’. You can have “Related” or “You Might Also Like” links on each page, to keep your visitors clicking through to more content.
Once again, if you use WordPress there are plugins you can use for this purpose, such as https://wordpress.org/plugins/yuzo-related-post/screenshots/ which adds related pages, posts or both.
The sooner you tackle this aspect of your website, the sooner you’ll benefit from it with visitors staying on your site longer, Google rewarding you for lower Bounce rates and more chance of your visitors clicking your affiliate links.
It’s far easier to set it up when you start than leave it until your flooded with traffic. Get it right now, ready for your traffic and you will reap the rewards much easier.