Profitable Search Engine Optimization Made Easy
As you’re probably aware, SEO stands for Search Engine Optimization and relates to taking steps to help Google and the other major search engines index and rank your site, in their search results.
Unfortunately, the days of cheating your way into the results are over and you really do need to take care with your SEO efforts. Google has released 3 or 4 updates to its ‘algorithm’ over the last few years, which it does periodically, to weed out the spam sites.
Spam doesn’t mean you’re doing something blatantly wrong. You will also suffer if you have what’s known as a ‘thin’ website, meaning it has very little useful content on it.
Google wants to offer value to its users and in their eyes that starts with making sure the search engine results are full of exactly what they are looking for . . . useful content.
The algorithm is regularly tweaked to decide on where a site should rank, based on onsite and offsite factors.
So when the Google bots visit your website, they have a virtual checklist of ranking factors and how your site performs against these determines where you rank for your keywords.
Thanks to so much work being done perfecting Googles algorithm, it’s getting cleverer, so don’t think you can out smart it.
It’s now the Chief Imperial PooBah of cleverness, so there’s no point as it will come back to bite you.
Instead, you should work within the rules and you’ll be paid handsomely by lots of keyword targeted, search engine visitors.
One thing to mention before we go any further . . . keep in mind that Google and the rest of the big boys, don’t rank websites, they rank pages.
Think of each page or post on your site a new chance to rank for a keyword. Take care with every piece of content and you can have dozens of pages ranking in the search engines, each one acting as a doorway to your site.
The more doorways, the more visitors from the search engines. Simple.
Content really is king and the more high quality content you add to your site, the more keywords you can potentially rank for. Don’t think this will happen overnight, but once it does, the traffic keeps coming and is worth its weight in gold.
There are 2 main factors to SEO: Onsite & Offsite
This includes how recognisable your keywords are, the amount of content on the page or post and how relevant it is to the keywords you are trying to rank for, among other things.
The best way to approach this part is to simply offer high quality, long form, keyword targeted content to your visitors. Because it’s long form, so 1000 words or over, it will naturally have long tail keywords in there related to your main keyword.
This really helps Google to rank you for multiple keywords.
It’s no good having posts with a few 100 words, as a recent survey discovered that the average number of words on the pages ranking first in Google for their keyword, is 2000.
Once again this makes sense as longer content is likely to offer more useful content to readers.
Write each piece of content around one subject, to keep your keywords focused. If you find yourself going too deep into a subject, split it into 2 posts to keep your focus for each. And to add to your content.
Good, useful and well written content has many benefits:
- Good Content Engages Site Visitors:
When you provide useful and high quality information in your niche you solve the problems of your visitors, and you win their trust and adoration. All of this goes a long way to getting more sales for affiliate products you promote.
- Good Content Draws in Prospects and Leads:
When you share your knowledge and offer helpful guides you can establish yourself as an authority in your niche and bring in more prospects and leads.
- Good Content Creates Social Media Buzz:
Without content your site can’t be a social media rock star, which, is one of the ranking signals in Google. It is content, after all, that gets shared and goes viral.
- Good Content Brings Links:
Stellar content wins stellar backlinks from high quality sites, which means higher rankings, which brings more traffic.
This is mainly to do with the popularity of your site, as defined by the number and quality of your backlinks. Links from other websites and social media all count towards this part of the algorithm.
The more backlinks you have to your website, the more popular and authoritative your site is considered to be by Google. If so many people are linking to it, it must be good, right?
You have to be careful where you get your backlinks from though. Many people now buy backlinks from individuals and companies who promise wonderful things, but be careful as it can come back and bite you.
If you wish to take this route, make sure you use a company who will drip feed backlinks and use the right tactics to not get your site flagged. It is possible to get help but you need a wide variety of natural looking links, over a long period of time not all at once, on all kinds of sites and social media properties.
Free traffic from the search engines via good SEO is great, but don’t put all your eggs in one basket.
You should always:
- Be looking for and testing new traffic streams
- Working on your social media profiles
- Try some cheap PPC traffic from Bing and Facebook if you’re on a budget
- Spend time building your list of subscribers
The more streams you have, the less at the mercy you are to individual techniques failing, changing or disappearing. And believe me they do.
A mixed portfolio of traffic sources is the best way to go and when you find one that works . . . milk it! Some of them don’t last forever so you have to strike while the iron is hot to make the most of them.
If you plan on always buying traffic to your website, SEO doesn’t matter, as you aren’t trying to rank in the search engines. You may have a squeeze page or some other short landing page which is never going to rank in Google, so you simply buy all the traffic you need.
That’s great but for anyone else it’s worth spending a little time on getting your site SEO’d to perfection. A little effort will mean that over time you’ll begin ranking for keywords, especially long tail ones and once that happens the traffic will start arriving.