5 Common Email Marketing Mistakes You Need to Avoid

Posted by on 25 November, 2016

Email marketing has been around for many years and can be the main source of traffic for your Affiliate websites.

However, if not done correctly, it can drive away potential subscribers. If you’re using email marketing to promote ClickSure products then this article is a must read.

Make sure that you avoid the most common email marketing mistakes made in the industry.

1. Sending too many emails

It’s a common misconception that if you send more emails it will increase the chance of getting subscribers. Remember… it’s quality and not quantity

Too many emails can be frustrating for customers as they may not appreciate emails about the same topic sent more than once to their inbox. You can also give your customers the option to pick/select how many emails they would like to receive a week.

2.Using Clickbait subject lines

Many of us forget how important a subject line of an email is, as this is what determines whether your customer would click on the email link or just simply click on delete. They need to be catchy and creative to capture your recipient’s attention in order to increase your open rate.

3. Sending generic emails

Although it is much easier to send out a standardised email to your mailing list, it may be worthwhile to send out personalised emails to your customers every now and then. This would show to the customer that you are making the extra effort for them and sending them emails with their interests in mind.

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4.Too much focus on promotions

Emails do not always have to be about selling your product. As this can appear too forceful to the customers who would then lose interest. You can send emails about other related topics such as new posts or updates on your website.

5. Boring email content

In order for customers to read your emails you need to provide them with content that is interesting to read. The design is also important as most customers would prefer to see more images than text as this is the quickest way of retaining information.

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Emailing as a form of promotion is actually very powerful, and if you are making these email marketing mistakes then you could risk losing many subscribers and potential customers.

So try avoiding these common email marketing mistakes in your email marketing to improve your open rate and to gain more subscribers to your website. It will also help to keep your subscribers interested in what you have to offer which inevitably means more revenue!