Discover the Secret to Writing Profitable Product Reviews in Affiliate Marketing!

Posted by on 13 April, 2017

Do you find before purchasing a product online you first look out for any customer comments, FAQs or reviews?

According to a study on Search Engine Journal, 70% of consumer trust online reviews.

This is why product reviews work so well in Affiliate marketing as it is now one of the most powerful ways to earn an income.

Product owners will always describe their product/service as being the best in the world, and that it will truly make a change in your life. However, no one wants to be fooled into purchasing something of poor quality, plus product owners would never disclose any negative points about the product.


This is where product reviews come into play. By offering honest and clear opinions about the product, consumers are able to make better judgments before purchasing.

In an article published on Marketing land, a survey showed that 90% of consumer decisions are actually based on reading online reviews.

To get you started, here are 5 tips you should remember when writing product reviews

Honesty is the best policy

One of the main reasons why a visitor will want to read your review post in the first place is because they are in doubt about purchasing a particular product.

This is why it is very important that you are honest in your opinions and provide useful and authentic information to your audience.

Avoid sugar-coating your reviews just to make quick sales, as this can have a negative impact on your credibility, and your customers would find it difficult to trust your reviews in the future.

Provide pros and cons about the product to give a better overview of the product. Even if there are more cons to pros, it doesn’t matter, as customers are looking for genuine information.


  • Try to write reviews about products or topics that you’re actually passionate about. This would help with not only with the content but it can also create a personal touch to the review
  • If you’re reviewing a physical product you’ve purchased then uploading images is a great way to show customers what the product looks like when received. As most product images on online retailer sites can be deceiving.

Details matter


You need to give the impression to your audience that you know the product inside out, so be thorough and provide as many details you can about the product or service.

Include detailed descriptions on what the product is, how the product works and how well it performs compared to others.

One of the best ways to achieve this to write case studies that explain your first-hand experience with the product. This is a great way to show off the effectiveness of the product and it may also help to solve any issues the customer may be having.

You could also provide any useful tips to help users make the most out of the product and also how you have benefited from using it.

Remember to use any images or graphs where relevant as no one likes to read long text-heavy articles.

Make it memorable


It’s important that you make your reviews visually attractive to read for your audience, to keep them enticed on the page.

Remember, there will be many other reviewers writing about the same product, so you need to make sure you stand out from the crowd.

Include different mediums of content such as images, videos, and infographics. This would increase the likelihood of your customers actually reading the content and then ultimately converting them leads into sales.


You can also include a small summary box with a star rating image at the top of the page, as this the first thing that visitors see when they arrive.

You can view an example of this on the Buzzstream review at Authority Hack. It also gives a quick over-view of the product before the customer goes into reading the full article.

Social proof


Another clever way to influence your audience is to quote other reviews that are about the same product you are reviewing. This can improve the overall credibility of your review and also make it more authentic in the eyes of your audience.

A product review post on Remit Sethi Courses from the Ninja Out is a great example of putting this technique to practice. The reviewer has written an interesting piece about a product also included a conversion between the product owner and reviewer.

This is a very effective way to build up the trust between you and your audience.

You should also include your social media handles within the content for visitors to like, share, re-tweet etc. This would help build your social profile online.

Don’t underestimate the power of decent vocabulary


Last but not the least, please make sure you always proofread your content. There’s nothing worse than grammatical errors and sentences that simply just don’t make sense.

You also need to promote consistency throughout your review by using the correct text formatting, sub-headings, and any other aspects that affect the presentation of your content.

Remember, you are creating a digital presence, so you have to be very careful with what you publish as that is a representation of yourself online.

Plus there are many spell check tools available online to use if you’re not sure.


  • Try to split your content into multiple paragraphs to make your information more easy to read.
  • Use bullet points when presenting information of any technical specifications or key points.

Final note…

Writing simple positive reviews without any strategies will head you into the direction of failure. Remember, you’re putting your credibility on the line everytime you publish your content online. Again, it doesn’t matter whether your product is best in the market or not…

All your customers want is for you to be honest and genuine about the product you are reviewing in order to create that all important trust. It’s that simple!