5 Facebook Advertising Mistakes We’re All Guilty Of Making
91% of marketers invested in Facebook Advertising last year, and it’s easy to understand why when you look at the statistics.
More than 1.8 billion people use Facebook on a daily basis, now that’s a lot of attention! No matter who your audience is, you’ll be sure to reach them through Facebook.
Facebook is the most powerful advertising platform that is available for your brand. However, people often forget or simply don’t understand how to make the most of the features Facebook can offer.
One of the most effective tools is the Facebook Ad Manager where Advertisers can manage and create their own adverts to reach a specific audience.
With the correct knowledge and understanding, you can most definitely achieve great results through Facebook.
Learn more about Facebook ad manager.
We’ve listed some points on where people usually go wrong when advertising on Facebook.
Try to avoid these mistakes and I can guarantee that you would reap great rewards from Advertising on Facebook!
1: Focusing on quantity over quality
In the traditional advertising world, the main objective is to reach out to as many people as possible. However, that’s not the case with advertising on social media.
With Facebook, it is preferable that you promote to a narrow audience to ensure your ads are targeted. This would allow your ads to reach an audience that is genuinely interested.
Although it may be tempting to promote to a broader demographic, however with that approach, you are more likely to get a lot of impressions but not many engagements.
2: Not doing a basic test
There are many different types of adverts you can post, from different sized images, text posts and videos, but you will need to decide which method is the most effective for your product.
This is why it is important you split test your adverts so that you are using the best method for the job. You can test whether you get more engagement through videos or images or does your audience prefer more text-based posts.
With this data, you will then be able to make a better decision on which type of marketing method you will use, in order to get the best attraction from your audience.
Don’t be like other markets who try to use every promotional method under the sun to try their luck on generating quick sales, as that would be a complete waste of time and money.
3. Ignoring Analytical data
Once your campaign has gone live, Facebook provides instant analytical data that can be very useful when analysing the performance of your adverts. The dynamic graphics gives you detailed information on how well your posts are doing in that given period.
You can use this data to determine what medium your audience prefers to interact with and it can also give you a better understanding on what you should improve on for any future campaigns.
So don’t overlook this valuable data. It’s a great opportunity to optimise your ads and make the most from your spend.
4: Overlooking mistakes
As Facebook ads are so quick and simple to create, it can be very easy to make spelling and grammar mistakes.
So make sure you are double checking your content and images for any errors. Remember, it is important you get this right as the internet is always quick to point out any mistakes, plus it also doesn’t look too great on your online reputation.
5: Not understanding your audience
Many of us spend too much time trying to make our adverts sound sophisticated by using techy jargon, but we often forget that some of our customers/visitors may be completely new to your brand and may not understand all the technical terminologies.
Try making your adverts simple and easy to understand for all users overall. You can make your posts informal and friendly. Try not to use any slang words as you still want to keep a professional tone.
These are just some of the common mistakes made by Advertisers on Facebook. Remember, Facebook wants you to succeed in promoting your advertising as much as you do, so why not take advantage of the great tools and features they offer.
Unlike other advertisers, Facebook gives you the freedom to tailor adverts to suit your target audience, allowing you to achieve the best results possible.
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