Increase Your Sales With The Wizardry Of Pre-Sell Content
Whatever you sell online, pre-selling is one of the most underestimated techniques to increase your conversions and offers a stack of sales boosting benefits, including:
- Warming up your visitors desire before you send them to a salespage
- Showing them the product is exactly what they’ve been looking for, before the salespage
- Educating your visitor and therefore helping them to make the right purchase
- Helping to build your authority in the niche, because you come across as an expert
- Adding search engine attracting content, to boost your rankings and free traffic
- Increasing your chance of making a sale, on all the products you are selling or promoting as an affiliate
Read on, as I’m about to reveal my 3 favourite pre-sell techniques and how you can use them to make more sales from your visitors.
First, let me explain the wonderful benefits of crafting the perfect pre-sell.
The ‘Secret’ Of The Highest Converters . . .
Pre-selling is simply using content to inform, excite and motivate your visitors to buy. It’s used on your site, before you send visitors to the salespage and the idea is that they are so convinced they need this product in their life, thanks to your pre-sell, the salespage only has to reinforce their decision to buy and you get the sale.
Compare these two examples:
- Short pre-sell like this: “This great new Fat Burning Supplement can help you effortlessly shed your annoying unwanted fat thanks to its amazing naturally sourced ingredients.” CLICK HERE
- A well thought out pre-sell page explaining the amazing fat burning benefits of one particular nutrient, the vast research, along with its PROVEN connection to fat burning and the host of other health benefits it will bestow on your visitor. Followed by an explanation that this particular nutrient is included in a new, one a day fat burning formula, which also combines 3 other nutrients, equally as proven and effective.
It’s not difficult to imagine why Number 2 is going to out convert Number 1.
Yes, Number 1 may get lots of clicks, but I’m talking about sales. Visitors don’t get much info from such short copy, so it’s not much different to sending them straight to the salespage, which is not the best way to do it.
A page of pre-sell however, will convince them of the value and specific benefits, persuading them that this is what they need in their life, even before they click through. And it won’t feel like they’re being sold to, as the post is useful and informative.
Many affiliates and advertisers make selling much more difficult than it needs to be, by ignoring the importance and value of pre-selling. The ones that embrace it, have some of the highest conversions online.
It’s really easy to do, it’s free and your pre-sell content will keep earning for you, for years to come.
Yes, pre-selling means writing content, but if you haven’t clicked on yet that content is now essential if you want to compete in 2017, you’re in for an uphill struggle.
HINT: This study showed the average content length of each of the top 10 results on Google, was more than 2,000 words.
To compete for free traffic now, your websites have to be full of high quality, informative and well written content. You can no longer expect to write a few paragraphs, add your links and earn an income.
Google wants top quality, relevant content for its visitors, with no exceptions, so why fight it? You can write it yourself or outsource it, but just make sure that your content is packed with useful info and it pre-sells the products you’re selling or promoting.
The search engines will love this kind of content, but the main benefit of the pre-sell is improved conversions. If you’re not already pre-selling with your content, you’d better brace yourself, because the results may shock you.
Incredibly Important Point: If you’re a product owner you need to ensure you provide good pre-sell resources for your affiliates too. It’s more than worth the effort.
So many affiliates will bail if they see you’re affiliate resources are sparse or non existent, especially newbies. But all super affiliates were newbies once, so help them to promote your products, to give them more time to work on traffic and you could grow super affiliates of your own.
The more pre-sell based content the better. You’ll have plenty of ideas to get you started when you’ve finished reading this post.
And on the subject of super affiliates, do you think they’re going to promote your resource bare product or your competitor’s, who has a ton of awesome ready to use content, so they can get their funnel up quickly and enjoy watching the sales roll in.
To Product Owners And Affiliates, Conversions Are Everything.
Your goal is obviously to persuade as many of your visitors to buy as possible and pre-selling is one of your best allies.
Think about that word for a moment. ‘Persuade’. How many people do you know who can persuade someone to do something, in just a few sentences? It’s very difficult without in-depth info.
And don’t think you’re excused if you buy your traffic, because if you’re sending it straight to a salespage, your conversions will usually be low. You can test your ads, tweak your headlines and ramp up your Call To Action, but you’ll only ever see small improvements, simply because you’re sending ‘Cold’ traffic to your offers.
You probably presume you’re ok however, because immediately following your sparse ad, your visitor will see the expertly crafted salespage which will do all the persuading for you, right?
Wrong. People read salespages with scepticism, as they know they are being sold to. But you can disengage a lot of that scepticism with a thorough, but relaxed pre-sell, to warm the visitor to the wonderfulness of the product.
In fact a good pre-sell can convince the visitor to buy, before they even reach the salepage. Then they’ll happily click through and just skim the sales pitch, on their way to the order button.
Fairly Important Point: You really do have to embrace the fact you need high quality content to compete in the search engines. But keep in mind you only have to write each piece of content once and if you do it properly, each page will earn you commissions for years.
Follow my tips for effective pre-selling and your conversions, along with your earnings, will explode.
Ok, so now I have you utterly convinced regarding the value of pre-sell content, here’s how to do it effectively, while still sharing valuable, useful info . . .
My 3 Favourite Pre-Sell Techniques
1: The Product Review
Obviously one of the most popular and effective pre-sells of all.
Millions of people who shop online, look for product reviews just before they buy. Good reviews add peace of mind and security to their purchase, because if all these other people think the product’s great, it must be a good buy.
The best thing about reviews is the fact they are so targeted and are positioned at the ‘buying’ end of the visitors journey.
Remember, people search for ‘Product Name + Review’, just before they buy, so they are usually sat with their credit card in hand. If you have a high quality review for it in the search results, you’ll meet them at exactly the right point in their buying journey and get sales.
However, you need to insure that once again you focus on a long, meaty review and aim for around 1500 to 2000 words to attract the search engines.
You can get there by expanding on the benefits and applications of the product, what it is, what it does, why it’s so helpful, the proof, the science, the experience of the product creator, videos, case studies, examples etc etc.
The more relevant, useful content you have, the more sales you’ll make because the more pre-sold your visitors will be. I’ve seen it time and time again. It’s really amazing.
Another way to use reviews is to write comparisons of the product you’re promoting and other popular or inferior products, that do the same thing. Just remember to keep your reviews truthful and point out the strengths and weaknesses of all products.
The product you choose to promote as the best solution, doesn’t have to be classed as the best. Maybe the sheer weight of the marketing for the main product has established it as top dog, but the alternative product has more usable bells and whistles, so you’re bringing it to your readers attention.
At the end of the day your visitors are still deciding what to buy and can still be swayed even when they are ‘wallet in hand’, whether THEY realise it or not. But they are about to buy and that’s a great time to pitch to them.
So remember that even if they are reading your product review, you can still introduce them to other options, if you show them why your choice is better and offers more value than the original product they had in mind.
2: The Turbo-Charger Pitch
Not a real phrase, just one I made up as it describes it so well.
This content can convert out of the park when you get it right. The idea is to give your visitors a full technique to do something, then at the end, offer a way to turbo-charge the whole or part of the process.
So for instance, let’s say you write an in depth, step by step post on how to build a blog. Make sure you tell them everything from start to finish, so by the end they have a live, working blog.
Brilliant content and equivalent to a paid for ebook, so it’s very valuable for your visitors. It’s also the type of content that gets shared often, which means more free traffic and backlinks for you.
Now you need to find a product that somehow turbo-charges this process. Maybe blog building software, blog outsourcing, social media promotion software, content propagating software, basically anything that will make the process easier, faster or more efficient.
It’s a pretty easy sale when presented in this way.
Another example would be a post on building a Facebook Fanpage to promote affiliate products. Once you’ve explained the process step by step so they can build their own fanpage right there and then, you can offer a related turbo-charger such as Fan Software, to easily attract targeted fans and build their page and income fast.
The whole point is to give them an entire tactic, from start to finish, completely free. Then, offer something to turbo-charge the process or results, at a cost. Trust me, the results can be incredible.
You can also use this to turbo-charge an actual paid for product, not just info.
If you’re selling weight loss supplements for instance, your turbo-charger offer could be Bioperine, a supplement which helps your body to absorb more of certain nutrients, thereby making the original purchase more effective and better value for money. Again, just an example, but I’m sure it helps you get the point.
I’ve only just scratched the surface here, so sit and have a think about how you could use this tactic on your site. What info can you supply, that links perfectly to your product or one you can promote?
Get them excited about something, then make them more excited, to the point they’ve got to have it, by offering to turbo-charge their results with a simple, incredibly cost effective product.
3: The News Pitch
Whatever niche you’re in there is usually lots of news online regarding it, especially in the bigger niches such as Make Money and Health. You can take that news, attach it straight to your product via pre-sell and make sales.
Let me give you an example. A few years ago, there was an article regarding new research on fat burning. Apparently it showed that what is known as ‘brown fat’ is hardest to burn off and it gets harder the older you get.
I used this research for a headline and story selling a fat burner based on ingredients which focused on burning brown fat. The page converted really well, probably because I pushed the ‘harder to lose it as you get older’ angle and that, along with the fact this was brand new research, helped to boost conversions.
Mine was a salespage, but you could just as easily use this news as an informative post, followed by a pitch for a relevant affiliate product.
Another perfect example would be Google ranking updates, if you’re in the ‘make money’ niche.
Write a post regarding news of the latest changes, how important they are, the repercussions of getting it wrong, the basics of what this news means and how to avoid penalties. Then simply follow it with a link to a complete video course, on how to make your site ‘Google Update Proof’ so they can continue to make sales uninterrupted.
You can see why this works so well. Right at the point they learn of this potentially worrying news, which could negatively affect their online business, (or effect whatever niche they’re in), you offer peace of mind immediately, with a perfect solution.
In other words, scare then share. Scare them with the new facts, then share your solution so they never have to worry again.
Important Point: Always ensure you have adequate disclaimers in your content, so the visitor knows they are reading sponsored content and your intention of earning a commission.
Start watching the news in your niche and use as much as you can to help promote your products.
Finally . . .
Using pre-sell effectively is not difficult. Remember, if you want free traffic you have to play by the rules. Those rules are gradually cutting out the idle marketers, as each update calls for better and better content to please the search engines visitors (especially Google).
Get with the program right now, stop battling the facts and understand that good pre-sell content kills two birds with one stone, as you get great content along with higher conversions for more income.
As I’ve already mentioned, even if you buy all your traffic, you can still boost your conversions with pre-sell, so don’t overlook it. Send your traffic to pre-sell content, then a salespage and I promise you’ll see much better results.
Keep your eyes open online and look at how other people are using pre-sell, use my favorite 3 tactics and always remember, the more excited you can get your visitors about the product, BEFORE the salespage, the higher your conversions will be.