Tips For Finding Keywords That Convert Into Successful Sales!
Many Affiliate marketing beginners often look for keywords with high search volumes and low competitions.
They add these keywords and watch the traffic build up to their website or blog. After a few months they begin to realise there are no sales coming through, so they decide to throw in the towel and come to a conclusion that affiliate marketing is just not for them.
Finding keywords that convert means more than just finding keywords that drive a ton of traffic. We all like traffic, but what’s the point if it’s not making any sales?
Wouldn’t you rather have more sales than traffic?
The Pareto principle or the 80/20 rule states that from many instances and events the 80% of the effects come from 20% of the causes.
In sales, the Pareto principle if often cited when people say 80% of their sales come from 20% of their clients.
Similarly, 80% of your niche’s keywords would come from 20% of your most profitable keywords, i.e a keyword that results in positive ROI of your online business. Many online marketers and business owners often call it their ‘Money keyword’.
So how can I find these money-making keywords?
In this article, we will go through how to use keyword research to extract those profitable opportunities when building your online business.
There are four main keyword groups for your product or service.
- Brands – This is the most obvious one, but it also includes competitor brands
- Locations – Is your product targeted to a local demographic?
- Buyer Keywords – Whatever you are selling is designed to help people complete a definable task
- Long Tail Keywords – Use very specific keywords and watch the conversions roll in!
Let’s go through each one in more detail!
1: Brand names
Once you’ve built your branding and following your brand name would be the highest converting keyword for your website. People searching for your brand will know exactly who you are and what you offer and maybe just looking for more information about your product.
You might also want to track and monitor your brand searches, so start off by setting up Google Alerts to be notified each time your brand is mentioned anywhere online. This will give you valuable information about where customers are using your brand name.
It’s particularly good for when your brand is mentioned on forums and review sites, as it gives you the opportunity to reply to the comments to either solve the problem or clarify any issues customers are having.
It also helps to build your presence and trust online, as customers would appreciate that you are willing to help and provide good support no matter what the situation may be.
So, don’t be afraid of any negative feedback… Use it as a way to build a better relationship with the customer.
If you provide services or products in a local demographic, then you will need to target local keywords. So it would be easier to rank for ‘internet marketing New York‘, rather than to rank for ‘internet marketing‘.
In order to generate any sales, you MUST rank for these terms, as customers will be searching for the product or service using the name of the location they require the service for, and if you’ve not done that then you will automatically end up on page 30 on Google searches!
Use Local Citations, which is simply where your company is mentioned on other websites and places found on the internet. You’ll heavily rely on this to help you rank in local search results.
Even though local keywords have lower search volume, they still tend to be highly targeted.
You can also get your brand listed in local directories to increase your exposure.
3: Buyer Keywords
Buyer keywords come in many different forms depending on your niche.
Let’s say for example you are blogging about high cholesterol levels and your affiliate product was a supplement to help lower it naturally. The keyword ‘natural remedies for high cholesterol’ gets over 9500 per month. Which sounds good right?
If I am researching for a natural remedy I am just looking for ideas. The keyword ‘natural supplement for high cholesterol’ only gets 300 searches. Might not seem that high considering only an estimated 50 of those will land on your site. But those 50 are searching for something specific, and when someone is searching for something specific, they are usually ready to buy.
It’s important to understand how the reader searches and where they are at in the buying funnel.
Are they just browsing for information or do they have their credit card out ready to buy?
Examples of buyer keywords
If you can rank for these top buyer keywords then you’ll have a higher converting keyword because people already know why they want and are more likely to take action.
For example, people search for a product by name such as ‘Tea weight loss diet‘ but doesn’t necessarily mean the person is going to buy. However, if they searched for ‘buy Tea weight loss diet’ then that would suggest they are willing to purchase.
4: Long-tail keywords
These keywords have less search volume, but they are highly targeted. Let’s go through an example.
So just say you have a niche in bedroom deco. Customers would search for “Bedside lamp” and it would result in approx. 3000 searches per month. Bedside lamp is pretty broad. But if you target something like ‘Blue bedside table lamp with stars’ that you have on your website, then there is a good chance it will sell.
Amazon makes 57% of their sales from long-tailed keywords, that’s because longer keyword variations convert very well, as buyers usually know exactly they are looking for.
Luckily there are many long-tail keyword finder tools available online such as Google Adwords Keyword Planner and Ubersuggest. Both of these tools and other services online will give you many variations for keyword ideas that you can use.
With so many options available online it’s important to avoid wasting time and choose wisely.
If you’re wondering how the pros are building their online business, it’s by targeting those 4 keyword groups strategically.
Keyword research is a vital part of digital marketing, as it helps in analysing demand, creating advertising strategy, content creation and much more. So don’t underestimate the power of keywords as that could be the solution to your low conversion rates.
Ultimately the success of your marketing efforts is based on choosing the right keywords that convert. So by following simple optimsation rules and tricks, your web pages that include targeted keywords can help improve your online reputation and increase your profits!