10 Perfect Reasons To Use Video Marketing

Posted by on 13 November, 2017

There are many different ways to get visitors to your website and whether you realise it or not, video marketing is definitely one of the best.

How can it not be when we live in a world of instant video entertainment? At home, on the move, out and about, it doesn’t matter anymore thanks to mobile.

We love consuming video, which means your potential customers are ready and waiting, credit card in hand. Yes, your audience is now used to buying online, so they’re also watching video ads, more than ever.

Video content can be created relatively quickly, you can pass on a ton of info in a short time, it makes you seem more professional and it’s perfect for mobile.

social media videos

You don’t need a big budget to create engaging videos that appeal to your target audience.

However, getting your sales message across effectively is obviously a huge part of your success. People are fickle and they jump from site to site, story to story, offer to offer, so keep in mind you need something that grabs their attention and keeps them engaged.

It’s worth the effort.

The traffic available for video is insane . . .YouTube alone has over a billion users, almost a third of all people on the Internet watch hundreds of millions of hours of YouTube videos every day and generate billions of views.

YouTube reaches more 18-34 and 18-49 year-olds than any cable network in the U.S. In other words it’s the perfect consumer marketplace.

Using video in your marketing makes so much sense, especially when you look at the following facts:

  • People spend on average 2.6x more time on pages with video than without (Wistia)
  • The word ‘video’ in an email subject line boosts open rates by 19% (Syndacast)
  • Marketers who use video grow revenue 49% faster than non-video users (VidYard)
  • Video on a landing page can increase conversion by 80% (EyeView)
  • YouTube now has over a billion users, almost a 3rd of everyone online (YouTube)
  • Almost 50% of browsers look for product related videos before visiting a store (ThinkWithGoogle)
  • 4 out of 5 consumers agree demo videos are helpful (Animoto)
  • 4x as many people would prefer to watch a product video than read about it (Animoto)

If utilised to its full potential, video marketing can become your ‘go to’ traffic source. It’s current, insanely popular, grabs attention, keeps attention and is perfect for mobile.

And don’t forget, you don’t have to be Hollywood producer to make your own videos.

If you don’t like the idea of appearing in the videos yourself, you can use a Powerpoint presentation turned into a video, with a simple voice over, or at the very least, music playing in the background as you spell out your message on screen.

In case you’re not convinced yet, here are 10 video marketing benefits to consider.

The 10 Perfect Reasons To Use Video Marketing:

1. Quickly Reach Your Potential Customers

Video traffic

With millions of internet users actively watching online videos every day, video marketing provides a fantastic opportunity for businesses to reach out to them with products and services they might be interested in.

Videos can be easily shared and reposted, reaching a wider base of potential customers.

One of the biggest problems for most businesses, is how to engage with the younger generation. It is almost impossible to grab their attention using conventional marketing techniques.

However, posting videos online, is a different story altogether. Studies show that MOST teenagers and millennials are actively watching videos on YouTube, the most popular platform for viewing online videos.

So you can present your pitch or info about your brand in video and get it in front of your audience easily.

2.  Makes It Easier To Sell Your Products

Many internet users admit that they take videos into consideration when researching or deciding to buy a product or service.

This could explain why marketers often experience a significant jump in conversions wherever videos are added, whether it’s a website, sales page, social media, email or other online properties.

Remember these?

  • Marketers who use video grow revenue 49% faster than non-video users (VidYard)
  • Video on a landing page can increase conversion by 80% (EyeView)

Videos with an effective call to action and a highly-targeted audience can build credibility, establish relationships, and open up doors that will send a lot more business your way.

In other words, they simply help sell your product or services better WITHOUT hard-selling.

3.  It’s Low Cost

cheap video marketing

Any online business can have an effective marketing campaign for far less than what they would spend on traditional methods, thanks to video.

The longevity and exposure videos receive over time, means the costs are very low. Just make sure the videos you make are not limited to a specific time or occasion, as that will date them.

Of course, there may be times where a video is warranted for special occasions, but for the most part, keep them evergreen. This way, you can ensure long-term viewership without having to take down ones that are outdated.

4.  It Helps You To Connect To Your Audience

Online videos allow businesses to bond with their customers, both existing and potential, so they’re great for promoting your business and narrating a story that at some level connects with your consumer base.

Videos have the power to educate, entertain, and inspire people into taking the action you want them to, which is buying your product or service or clicking on your affiliate links.

5.  It’s Searchable

Consumers are always looking for new products and services and, since videos show up in search engine results, they can bring immediate attention to your brand or website.  

In fact, many people now use Youtube as a search engine, so having your videos in there means you have a far better chance of being spotted.

Whether your target audience is simply browsing Google or looking on video sites such as YouTube, your video can pop up right in front of them if your videos are properly optimised.

It’s all about getting your brand in front of as many potential customers as you can, because the easier you make it for your visitors to find you, the better results you’ll have.

6.  The SEO Factor

Seo for video

Videos can be optimized for search engines to increase your potential reach.

It’s easy to SEO your videos, just like any other content you may use. It’s worth spending a little time on this for each of your videos, as you’ll see much better results from the search engines if you do.

The right set of keywords, meta tags, descriptions, and a catchy title are some of the essentials of SEO based marketing.

For businesses looking to create a brand image and dynamic online presence, videos can play a crucial role in the process.

The viral aspect of videos is another exciting aspect, as even a slightly viral video can lead to huge engagement, subscribers, shares and sales.

Sharing triggers natural embeds and links, that allows your video to rank for your keywords in the search engines. Which means more free traffic for you.

7.  Great For Customer Engagement

Normally, if a business wants to find out how customers perceive their products and services, they would have to go through the detailed and cumbersome process of getting customer feedback.

Just to be clear, this is still something you SHOULD actively do.

But thinking of the right questions to ask, formulating a thorough questionnaire, and requesting customers to record their feedback takes a lot of time and effort.

It all changes with online videos. Videos have a powerful audio, visual, and emotional impact on the viewers.

Ever checked the comments section given under a particular video on YouTube?

Whether you are launching a new product, diversifying into a different segment, or marketing the latest promotions, you can get immediate feedback with no questionnaires and no hassle, only pure customer involvement, and opinions you can actually count on.

8.  Perfect For Mobile

mobile video

Everyone seems to have a smart phone now, which is great for video marketers. Did you know that over half of ALL YouTube traffic now comes from mobile devices? 

Your potential customers are ready and waiting to hear your message, wherever they are.

Keep in mind however, that today’s consumer likes short, snappy content – especially videos.

So shortish videos around 30 seconds to 2 minutes work best, because there’s a better chance that they will watch the entire video and get to your Call To Action at the end.  

And remember, it’s your Call To Action or website link at the end of the video, that will bring in the clicks and sales.

9.  Video Is Super Popular On Social Media

Share. Share. Share.

Whether it’s Instagram, Facebook, LinkedIn, Twitter, or YouTube, social media loves videos. 

The best ones get viewed and shared. Making a statement, defying stereotypes, promoting a cause, or a fantastic tutorial – all of these various types of videos are circulating on social media.

  • Every 24 hours, there are almost 4.75 billion videos shared on Facebook.
  • On an average, 68% people who watch videos, make it a point to share them.

Are you starting to see the amount of exposure your business could get if you implemented a solid video marketing strategy?

10.  It Levels The Playing Field

Whether you’re a one-man band or huge corporation, videos are vital to the success of your operation.

In some offline markets, huge marketing budgets mean you are the Boss. You can ‘own’ your market by having deeper pockets than your competitors.

Online it’s different. Especially with video marketing.

The success of video marketing largely depends on how well it connects with the target market, and how strongly that connection drives them towards a purchase.

So even a business with a small marketing budget, but a genius idea, can see massive results if their video goes viral. In fact, a successful video campaign can build your brand for you.

Here’s How To Make Your Video Production A Piece Of Cake!

Use Free Video Software

Video marketing

You don’t have to spend a fortune on specialist video creation software, as you can grab yourself free video editing software to make your videos.

Here are a few free programs you can check out:

OpenShot 
VideoPad 
VSDC 
iMovie 
Windows Live 

Outsource Your Videos

Video creation

If you don’t feel confident recording your own videos, or you’d rather save time, you can outsource your video creation. It doesn’t have to be expensive and remember that your videos will bring in extra visitors to your website, so they should pay for themselves over time.

Fiverr is a great source for video services and it’s very low cost.

Standard jobs are $5, but you may find that to get a video you’ll be proud of you have to pay for multiple jobs, but it’s still ridiculously inexpensive for what you’re getting.

Here are 3 examples Fiverr video categories for you to look at:

Animated Videos
Spokesperson Videos
Animated Character Videos

Conclusion

Videos are everywhere, and everyone is watching them. For someone looking for a fresh idea to promote their business, videos are a fantastic opportunity to engage with the customers. 

So it’s time for your business to start using videos for promos, ads, tutorials, video blogs, customer testimonials and anything else that helps you reach out to your target market.

Look at what other people are doing in other industries and you can develop your own ideas based on what you find.

Don’t copy obviously, but be more aware of the videos that appeal to you, determine what it is that works and it will encourage ideas of your own.

Keep it simple and fun. Make a video. Spread the word. Create a bond and watch your business thrive as a result.

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