How Can I Get To The Top Of Google Without Paying?
Grabbing the top spot in the Google search results is the dream of many businesses who advertise online.
The flood of free, targeted, daily visitors, is enough to put a smile on any online marketers face.
But it gets better because these visitors have shown an interest in what you’re offering by searching for it in Google. They haven’t just clicked on a random ad while browsing, which means they’re more likely to spend.
But how difficult is it to get the top spot? Is it simply impossible to compete with the big hitters and their dedicated SEO teams?
It depends on a number of factors, which I’m about to explain. The good news is, once you know these factors and how to use them in your favour, you stand a much better chance of succeeding.
It’s not difficult, but you need to be sensible, realistic and determined. It’s not going to happen overnight, but when it does happen, it will be worth the effort.
Use the following three top tips to help push your webpages to the top of the search results.
1: Choose your fights carefully
I’m not about to reveal an underground Ninja SEO trick, to magically transport your webpages to the top of the Google search results. They don’t exist anymore.
The key is to choose keywords that you stand a chance of ranking with.
Basically, your website pages rank is determined by:
- Your content:
What you write and how much you write, is very important. Try and become an authority in your niche.
- Your backlinks:
These are links to your website, on other peoples websites. The higher the quality of the sites that link to you, the better.
- Keyword competition:
The number and quality of the websites you’re competing with will help determine how easy it is to rank for a specific keyword.
It’s important to keep in mind, you can make sure you write epic content or have it written for you and you can begin amassing quality backlinks, or have someone do it for you.
What you can’t do, is expect to rank for extremely competitive keywords. Not anytime soon at least.
So your time is best spent learning how to identify keywords with lower competition, but are still affordable and have plenty of traffic.
And remember that search engines including Google, rank webpages not websites.
So you can have as many chances to rank as you like, by simply adding more pages of content, each focused on a single subject and its associated lower level keywords.
Keywords such as ‘Lose weight’ will be harder to rank for than “Simple weight loss plan”. However, it’s often better to rank for the more precise keywords, as it’s hard to know exactly what kind of solution someone who searches for a more general term such as ‘Lose weight’ is actually looking for.
If you sell weight loss plans, which visitors would you rather have?
There are other ranking factors at play such as Bounce Rate, which is based on how long your visitors stay on your site. However, get your content right and you’ll have this covered. Add an engaging video to the page and you’ll further increase the length of time visitors spend on your website.
Longer, more valuable content leads to a lower bounce rate, as your visitors are engaged for longer. And in Google’s eyes, that’s important as it shows them their users are getting what they want.
2: Give Google what they want
Of course, there are lots of other search engines, but we all want the top spots on the mighty Google.
The thing is, once you crack that, you’ll find yourself ranking in other search engine results too, which makes it even more worthwhile putting a little time into it.
Google want their users to be happy. They want to ensure that if someone types in a search phrase, they find what they’re looking for.
They don’t continually update their search ‘algorithm’ with the sole purpose of annoying webmasters.
They do it to refine and improve the search results, to cut out ‘thin’ sites with little content such as email squeeze pages, and to make sure all the listings have relevant, useful content for their users.
And lots of it.
The search engine results pages (SERP for short) are completely different now, to those of even five years ago. They’ve evolved and now content-heavy web pages win hands down.
Want some proof?
“Based on SERP data from SEMRush, Backlinko.com found that longer content tends to rank higher in Google’s search results and the average Google first page result contains 1,890 words.”
There are two ways to react to that information:
- Oh no. I don’t want to write that much, that’s really bad news.
- Great! Now I know exactly how to massively improve my chances of ranking at the top of the search results.
If you’re in Camp 1, I suggest you click away now, as you’re better sticking to paid traffic.
Camp 2? Excellent, you now know that if you make sure the pages you are trying to rank contain closer to 2,000 words, rather than 200 words, you’re off to the races.
That’s not a difficult thing to do and you only have to do it once for each page. Once ranked, that page could bring new visitors to your site, every day for years.
So, this part is simple.
Give your visitors high-quality, valuable information based on lower level, but still profitable, keywords.
Aim for the 2,000-word mark as much as possible, but keep in mind that your shorter pages will still benefit from the traffic attracted from your longer, well-ranked content.
3: Backlinks are the ‘cement’ for your rankings
Do not underestimate the importance and power of backlinks.
You’re going to need them if you want Google to take you seriously. Backlinks prove the popularity of your content and say to Google:
“Hey, look at all these other quality websites linking back to my content. It must be great! Just what your users are looking for. Why not rank me higher, so they can find me sooner?”
Backlinks are links to YOUR website, on other people’s websites. The more the merrier, however not all backlinks are created equal.
High-quality backlinks are essential, as bad quality links can do you more harm than good. 1000’s of links from crappy little one page, weak sites are not the answer.
You can create your own backlinks from your social media profiles such as Facebook, Twitter, LinkedIn and Pinterest. You can also upload videos to sites such as Youtube, comment on other peoples videos, post articles on other sites, add a link to your website in your forum signatures, and add your links when you reply to people on related forums and blogs, the list goes on.
You’ll find a ton of ideas online with a simple search.
You can of course buy backlinks.
There are many people online offering to get you as many backlinks as you want. This is usually achieved by using software to post the links or by the seller going to each site and hand-posting your links.
Either way, if you’re going to buy your backlinks, be careful.
Backlinks have to look natural to Google and sites don’t normally go from zero backlinks to getting 200 a day, overnight.
You could hire a VA (Virtual Assistant) to post your backlinks via content you create for that purpose, which would be a much more natural appearing way to do it.
The choice is yours, but make sure you build your links up gradually, from a wide range of high-quality sites and, where possible, vary the text you use to link back to your site.
A quick summary
Getting the top spot for certain keywords that can bring you plenty of targeted traffic is very achievable with a little work and patience.
If you choose your keywords carefully, ensure your page content is lengthy, high-quality and valuable, and you plan your backlinks wisely, you could find yourself with multiple listings on the first page of the Google.
Use video mixed in with your content, and you’ll keep your visitors glued to your site and improve your bounce rate.
Once you begin to rank, make sure you keep the backlinks coming to cement your listing, as this is a very important long-term ranking factor.
Learn as much about keywords as you can, keep at it and you’ll be amazed by the results you can achieve.