The Simple Guide To Choosing Your Keywords

Posted by on 20 December, 2017

Even if you’re new to internet marketing, you’ve more than likely already heard of ‘keywords’. They are simply the main words and phrases that identify what a website is about.

Choosing keywords for your own website can seem a little confusing at first, but after reading this post, it will all become clear.

As a quick example, let’s say you want to look for a weight loss pill . . .

You go to your favourite search engine and type in weight loss pill, or best weight loss pill, or weight loss pill reviews, or something along those lines, right?

It’s what everyone online does.

But how does Google know which sites to show you?

The words you type in are called ‘keywords’.

Imagine the internet is one big filing cabinet full of sites and keywords are the indexing system.

The search engines use the keywords and phrases people use to search for things to match them to the sites in the cabinet that mention the same, or similar, keywords and phrases. This way, they only display results directly relevant to the search term.

Simple, right?

So, choosing the correct keywords for your site is important. But don’t worry because I’m going to show you how to get it right.

1: Choose a few keywords to start with.

Remember, your site is in the ‘cabinet’.

So, how are you going to make sure that Google, for instance, can match your site to the correct words and phrases your potential customers are searching for?

The more accurate the match is, the more perfectly targeted (and therefore profitable) your visitors will be.

You need to decide on some initial relevant keywords to base your website on and attract visitors.

You need a few ‘general’ keywords and some ‘targeted’ keywords, to begin with. ‘General’ will cover the basics of what your site is about, and the ‘targeted’ ones will be used to base individual pieces of content on.

So if your website is about ‘how to make money online’, that could be one of your general keywords.There are obviously 1000’s of keywords in this niche, depending on what your website is about.

For instance, your general keywords might be:

  • Affiliate marketing from home
  • Simple make money ideas
  • Best home income ideas
  • Earn from home
  • Home business ideas
  • Profitable blogging
  • Online opportunity reviews

More targeted keywords could be:

  • How to make money with WordPress
  • How to earn with Facebook
  • Best free traffic sources for blogs
  • Simple ways to profit from videos
  • Best make money software
  • Best outsourcers 2018
  • How to profit with Instagram

It all depends on your site, these are just examples to show how it’s done.

You’ll have noticed that all the above are key phrases rather than keywords. That’s because:

  • They’re easier to rank for:
    Less competition means it’s easier to get higher rankings with longer key phrases (often called ‘long tail keywords’), than with shorter phrases.
  • It’s much easier to attract targeted visitors with long tail keywords:
    They zero in on a particular subject, which cuts out people who are not directly interested in what you’re offering. And targeted visitors are much more likely to spend.
  • They help your ‘Bounce Rate’:
    Google times how long visitors stay on your site. If they ‘bounce’ away quickly, it’s bad. Attracting visitors who you know are interested in what you’re offering, means they are more likely to stick around.

Keep in mind that once you’re rolling with your first keywords, you need to continue to find as many as you can.

That’s because the real magic comes when you continually add new content, with each piece based on just one or two specific keywords.

It’s the perfect way to attract ultra-targeted visitors and get more of your pages indexed in the Google search results.

The search engines rank pages, not websites, so the more focused your keywords are, the easier it will be to rank higher.

So, start building an initial list of keywords for yourself and then you’re ready for the next step.

2: Determine how competitive your keywords are.

Spend a little time finding out how strong the competition is from other websites, for each of your initial keywords.

You need keywords that enough people are searching for to give you plenty of visitors, but you don’t want too much competition or you won’t be able to rank your site high enough on the search engines.

The more you research and learn about what people are searching for in your niche, along with what keywords people are using to search, the better off you’ll be.

As an example we’ll use the keyword “Lose Weight”, so let’s check this phrase on Google.

Choosing keywords

Over 15 MILLION results, but it’s not a very specific, targeted keyword, is it?

You might have also noticed that this time we’ve put the keyword in quote marks . . .  “But people don’t search using quotes, do they?”


But remember, when Google returns its results, if we DON’T use quote marks it gives us the sites using any of the words and any combination of the words, not the exact phrase as we’ve typed it.

We’re using them to force Google to show us other sites using the exact phrase.

Those sites are your true competition for any keyword. So this technique shows us roughly how difficult this keyword is to rank for.

Now let’s get more targeted than just Lose Weight and look at “fat burning pill” in Google:

Keyword help

Only around 33,000 results, that’s a big difference from the 15 million we found for “lose weight”.

So, this keyword is less competitive, as fewer sites are using it. What else might people type in when they are looking to lose weight?

How about “buy fat burning pill” . . .

Keyword ideas

Now that’s much better . . . just 607 results, which for keyword purposes is not very many at all.

But here’s the thing . . .

From the above examples, we now know how to find out how much competition a keyword or key phrase has. But, we have to combine what we have learnt here with finding keywords that people are searching for.

If you can find keywords that are searched for regularly but don’t have masses of competition, you’re golden.

So, if you find a keyword with only a handful of results . . . it’s no use using it unless you’ve checked to see people are actually searching for it.

The next step is . . .

3: Determine how popular your keywords are.

keyword popularity

Google will give you a ton of useful info regarding your keyword

How do we know what people are searching for? We ask Google.

Google stores the information from so many things online. One of which is how many times a keyword is searched for. This can be incredibly useful to you when you build your site.

The Google Adwords Keyword Planner is a great free tool. It’s not always completely accurate, but you can get enough info to base your decisions on.

And the best thing is, you can find a ton of new keyword ideas too.

Click here to go to Google’s Keyword Planner.

using Adwords planner

Simply input your keyword ideas and click the blue ‘Get Ideas’ button at the bottom of the page and you’re off to the races.

Once again, we’ll take the keyword ‘lose weight’ and see what results we get:

Keyword tips

As you can see above, the info is simply laid out.

keyword ideas

The top part (above) shows the average monthly searches for the keyword, the level of competition, and the suggested Adwords bid needed to show on the first page.

Already, we can see that there’s plenty of interest in it, but that’s not unusual with a broad keyword.

And it’s not a particularly cheap keyword on Adwords, which means there’s some competition.

You can also see a list of other, related keywords, with the same info.

choosing keywords

These keywords are important and can be very valuable to you.

If you look in the top right of the Adwords interface, you’ll see there are a whopping 545 relevant keywords for you to look through!

alternative keywords

You can use this tool to check the statistics on the keywords you already have in mind.

As you can see above, you can find some brilliant keywords to use when you write your content.

For instance, the ‘best way to lose weight’ and ‘how to lose weight fast’, would also make great content posts on your site if you were in this niche.

It’s evident that a little research is worth its weight in gold.

A quick recap . . .

You need to choose a few general keywords for your website and specific keywords for your content.

Try and find keywords with high popularity/low competition. Also look through the similar keywords below your results, as you can find some great ideas to add content to your site.

To use your keywords effectively: 

  • Use your general ones on your homepage, in your site description and in some of your content.
  • Choose a more specific keyword or two for each piece of content you write. Include these keywords in the title and a few times in the content.
  • If you write product reviews, your keywords are based on the products name or main use, so they’ll naturally be your keywords.

That way your site and each of your pages will be perfectly targeted to attract targeted visitors from the search engines.

You’re not going to do this in 10 minutes, so grab a coffee, get stuck in and in an hour or so you could have dozens of keywords ready to attract perfectly targeted visitors.

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