Affiliate Marketing: How To Choose And Promote A Niche
So, you’re interested in making an income online, and affiliate marketing seems the best way to go?
Affiliate marketing is perfect if you’re new to earning online, as you don’t need your own products, you don’t deal with any customers yourself, and your only job is promoting other people’s products, in return for a commission.
NOTE: In case you aren’t yet familiar with the wonders of affiliate marketing, read my related posts ‘Is Affiliate Marketing The Perfect Work From Home Business?’ and ‘Earn From Home As An Online Affiliate Marketer’.
Your choice of Niche is important
The important thing is, if you’re going to be an affiliate marketer, you need to choose a niche to promote in.
- A niche is simply a subject, such as health, work from home, gambling, survivalism, sport, cryptocurrencies, etc.
- You can also focus on a sub-niche, so, for health you could try things like weight loss, bodybuilding, paleo diet, veganism or yoga.
- Or, dig down into the work from home niche with Freelancing, Facebook marketing, drop shipping or affiliate marketing.
Keep in mind that staying with a smaller, more focused sub-niche makes it easier to attract targeted visitors as you can zero-in on exactly what people are looking for.
Therefore, you’re likely to get more sales.
You can go with a core niche such as health and have all the sub-niches as your separate categories if you prefer, but keep in mind you’ll need a ton of varied content to fill your site up.
It’s faster and simpler to start with a single sub-niche, as you won’t need as much content.
Whatever you choose, just make sure you stick to a popular subject, which millions of people are searching for. More on that in a moment.
Problem-based niches are profitable
Niches that are considered a ‘problem’ are not only easier to target but also easier to sell to.
- The teenager who wants to get rid of her acne quickly.
- That mother frustrated by not being able to potty train her toddler.
- That guy who will do anything to win his ex back.
- The woman who longs to lose weight quickly.
When NEED is there, rather than just desire, you’ve got a winning niche.
One of the most important things you can do is first evaluate and identify niche markets that encompass FOUR major elements:
- You can easily identify exactly who your audience is.
- There are motivated, active buyers in the niche market.
- You are able to get your marketing message across to your audience.
- There are high commission affiliate products you can direct them to.
There’s no sense in trying to find an untapped niche market. It’s always easier to make money in niches that are already proven to be profitable, and that is what you need to focus on.
You always want to conduct as much research about your markets as possible, so that you can really understand what your target audience is interested in, then create compelling campaigns that ‘speak their language’.
You want to know:
- What people are currently buying
- Where there are any potential market gaps for products you can promote (or create!)
- How much of a demand exists in the market
- What your customer base is most interested in, concerned with, needing help with.
In other words, pay attention to who you are selling to before you determine what you are going to sell and your campaigns will be successful.
Base your site content on your niche
Once you’ve chosen your niche, you’re going to need regular, relevant, useful content based on the niche.
Keep that in mind, as you need to write it or outsource it.
The great thing is, a quick Google search of any niche will reveal a ton of info you can rewrite to use on your website.
Check out the niche forums to see what’s hot, the latest news, what people are discussing and the major problems being encountered.
Look for affiliate products which solve these problems, write about them on your site and you’ll soon be earning.
There are 1000’s of products online with affiliate programs, in virtually every niche you can think of.
Here are a few niche examples:
- Make money online: Direct your visitors to a service such as ClickSure, or any one of 100’s of affiliate programs you’ll find online.
- Dog training: Promote a product which guarantees to show them how to teach their dog to be obedient. Or trains their dog to stop barking.
- Weight loss: You can direct visitors to a product which guarantees to show them how to lose weight quickly and easily. Or get a six pack in 8 weeks.
- Acne: Send your visitors to a product which guarantees to rid them of acne quickly, such as a cutting-edge skin cleanser or a specialised nutrition plan.
- Insomnia: Promote a product which guarantees to show them how to get a good night’s sleep using special herbs or a ‘Sleep Like A Baby’ hypnosis CD.
Include links to more than one product
You could have a link to a best-selling ebook, a piece of software, video series, hypnosis, etc, etc.
It all depends on the niche. You can start by promoting just one product or service on your site and add more as you move forward and add more content.
For instance, if your niche is weight loss, you could start promoting just one general weight loss product and add pages of content for other aspects of losing weight, such as ‘Getting Rid Of Man Boobs’ and promote another product relevant to that.
I’m sure you get the picture.
- Your website covers a problem or problems
- You send visitors to a product or products which solves their problems
- When they buy YOU earn a commission
Write product reviews or build a ‘Review Site’.
Simply research all the top-selling products in a certain niche which have an affiliate programme (Search the niche on Google and you’ll find tons) and review each one.
People go online to find solutions. There could be many. How do they decide which one to buy?
They look for reviews, and yours could earn you lots of commissions.
You could have your product reviews as just a single category on your site, or have a site with just reviews of various products and services in a niche.
Remember that many of the top products have VERY effective, high-converting sales-pages.
They have done the work, testing and tweaking their product site to ensure as many visitors as possible make a purchase.
You can read more about reviews in my post ‘How To Write Product Reviews That Make People Buy‘.
A quick summary . . .
Choosing your niche is an important decision. You need one that you are interested in enough to write content – unless you have the budget to outsource it all.
You also need to ensure your niche is popular enough to bring you plenty of traffic and has a good selection of various related affiliate products or services you can promote.
Decide whether you are going the core niche or sub-niche route, keeping in mind it’s best to start smaller and narrower, then expand as you see fit. Get researching, choose your perfect niche and make a start on your content.
Keep it interesting, current, useful and include reviews and you’ll be well on your way to making it a profitable success.